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Tri-County Lodging Association (TCLA) operates on a fiscal year budget that runs July 1-June 30th. TCLA is a 501C6, nonprofit organization.

The TCLA budget is established/approved annually by the Lake of the Ozarks Area Business District of Camden, Miller, and Morgan Counties Advisory Board members.  The three respective business districts develop their fiscal year marketing plan and budget. Once the Business District budgets has been approved, the business districts vote on their allocation to the TCLA budget and marketing plan. Note, the Business District Marketing Plan and Budget are available for review on their Business District Page (tab above).

The major expenditure in the fiscal year budget is advertising including magazines, newspapers, television, radio, web site development, search engine optimization, static and video retargeting campaigns, amplified story campaigns and website distribution, digital billboard advertising, vacation guide fulfillment, postage and distribution.  Administration is the everyday responsibility of insurance, utilities, wages, and Advisory Board liability insurance.  The Public Relations component creates and distributes press releases, travel tips, newsletters, hosts editors and writers on familiarization trips and contact publishers and travel writers for travel articles.  Group Sales is listed separately from advertising even though the purpose and end result is nearly the same as advertising and marketing.  This Group Sales expenses include a Director of Sales and Group Sales manager to attend trade shows, contact meeting planners, provide incentives for groups and conventions to meet at the Lake and initiate and distribute group, convention and reunion leads for Lake-area accommodation facility owners.  Professional Services include the necessary legal, accounting, auditing, annual media research and governmental lobbyist services.  The Tri-County Lodging Association initiates research components for a substantial part of the annual advertising campaigns to assure the most efficient use and the highest return-on-investment for every advertising dollar.

Lake of the Ozarks Tri-County Lodging Association
P.O. Box 1299, Osage Beach, MO 65065
Phone (573) 348-0111
Fax (573) 348-2293